Competitive Intelligence

Master market analysis, competitor tracking, strategic insights & intelligence gathering for pharmaceutical excellence.

Course Overview

The course covers wide range of scope starting from competitor analysis methods to detailed market assessments. It will further inform participant on different frameworks to benchmark market and therapy areas and study in detail the clinical trial landscape and corresponding barriers. The course would further cover how to cover a conference in detail and also how to create regular alerts to track competition which is extremely useful for pharmaceutical companies. The course would touch upon Key opinion leader assessments and would detail out the integrated strategy development approach as well.

What You'll Learn

Competitive assessment and opportunity analysis


Therapy area benchmarking and SWOT analysis


Therapy Scope Analysis


Clinical Trial Design and Analysis


Conference coverage


Competitive news and alerts coverage


Quarterly earning calls and industry update analysis


KOL Identification and assessments


Integrated Strategy Development including financial assessments


Market Positioning and Lifecycle management support

The Course Includes

10 Sessions

5 Exercises

Downloadable Material

Job Placement Opportunities

Mobile & Laptop Accessible

Lifetime Access

Certification of Completion

Course Content

1

Competitor analysis and current and future market opportunity assessments


2

Therapy area benchmarking, SWOT analysis and Physician market surveys


3

Therapy Scope Analysis including data collation, insights generation and profiling


4

Clinical Trial Design and Analysis including trial designs coverage, barriers to trials and strategies to mitigate barriers


5

Detailed pre congress and onsite conference coverage methodologies


6

Methodologies to track competitive news and alerts, impact assessments


7

Quarterly earning calls and industry update analysis


8

KOL and DOL identification and profiling


9

Integrated strategy development including PMR, patient journeys, patient pool estimation, market access solutions, financial assessments etc.


10

Market positioning, lifecycle assessments, market assessment analysis

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