Master market analysis, competitor tracking, strategic insights & intelligence gathering for pharmaceutical excellence.
The course covers wide range of scope starting from competitor analysis methods to detailed market assessments. It will further inform participant on different frameworks to benchmark market and therapy areas and study in detail the clinical trial landscape and corresponding barriers. The course would further cover how to cover a conference in detail and also how to create regular alerts to track competition which is extremely useful for pharmaceutical companies. The course would touch upon Key opinion leader assessments and would detail out the integrated strategy development approach as well.
Competitive assessment and opportunity analysis
Therapy area benchmarking and SWOT analysis
Therapy Scope Analysis
Clinical Trial Design and Analysis
Conference coverage
Competitive news and alerts coverage
Quarterly earning calls and industry update analysis
KOL Identification and assessments
Integrated Strategy Development including financial assessments
Market Positioning and Lifecycle management support
10 Sessions
5 Exercises
Downloadable Material
Job Placement Opportunities
Mobile & Laptop Accessible
Lifetime Access
Certification of Completion
Competitor analysis and current and future market opportunity assessments
Therapy area benchmarking, SWOT analysis and Physician market surveys
Therapy Scope Analysis including data collation, insights generation and profiling
Clinical Trial Design and Analysis including trial designs coverage, barriers to trials and strategies to mitigate barriers
Detailed pre congress and onsite conference coverage methodologies
Methodologies to track competitive news and alerts, impact assessments
Quarterly earning calls and industry update analysis
KOL and DOL identification and profiling
Integrated strategy development including PMR, patient journeys, patient pool estimation, market access solutions, financial assessments etc.
Market positioning, lifecycle assessments, market assessment analysis
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